Norman Makoto Su

Mug shot of Norman.


Room 201B
Informatics West
919 E. 10th Street
Bloomington, IN 47408

+1 (812) 855-1760

Interested in research?

I’m always looking to do research with motivated undergrads and grad students. If you’re interested in technology and the people that use it, send me an email to schedule a meeting.

I am an assistant professor in the School of Informatics and Computing at Indiana University Bloomington. At IUB, I count myself lucky to be one of the troublemakers in the Human Computer Interaction Design (HCI/d) group. I am also an affiliated faculty member in the Institute of Software Research at the University of California, Irvine. Before, I did a postdoc at University College Dublin, and my PhD at the University of California, Irvine.

In the Authentic User Experience Lab (AUX Lab), we study our relationship with technology and how this relationship has and can be changed. In particular, I work to understand how different subcultures have reconciled themselves with our present age, an age where digital technology is nearly inescapable. I believe we can learn a lot by studying, designing for, or even provoking both mainstream cultures and niche communities. I’ve studied a wide range of “users”: from corporate nomadic workers and knowledge management practitioners to hardcore video gamers and Irish traditional musicians. Most recently, I am investigating the confluence between traditional/authentic practices and technology.

Academically, my interests lie in human–computer interaction (HCI), computer–supported cooperative work (CSCW), ubiquitous computing, organizational/management science, and science & technology studies (STS). Methodologically, I am an opportunistic researcher. I observe, interview, critique, theorize, design, develop, and evaluate in my studies.

Selected publications

Supun Nakandala, Giovanni Luca Ciampaglia, Norman Makoto Su, and Yong-Yeol Ahn. (2017). Gendered Conversation in a Social Game-Streaming Platform. Proceedings of the AAAI Conference on Web and Social Media (ICWSM’17), Montreal, Canada, forthcoming. [Preprint]. Media: Study Shows Twitch Chat Is Very Different When Women Are Streaming

Norman Makoto Su and Erik Stolterman. (2016). A Design Approach for Authenticity and Technology. Proceedings of the ACM Conference on Designing Interactive Systems (DIS’16), Brisbane, Australia, 643-655. New York: ACM.

Norman Makoto Su and Bryan Duggan. (2014). TuneTracker: Tensions in the Surveillance of Traditional Music. Proceedings of the ACM Conference on Designing Interactive Systems (DIS’14), Vancouver, BC, Canada, 845-854. New York: ACM. (Honorable Mention)

Norman Makoto Su, Hiroko N. Wilensky and David F. Redmiles. (2012). Doing Business with Theory: Communities of Practice in Knowledge Management. Computer-Supported Collaborative Work, 21(2-3), 111-162.

Norman Makoto Su. (2010). Street Fighter IV: Braggadocio Off and On-Line. Proceedings of the ACM Conference on Computer Supported Cooperative Work (CSCW’10), Savannah, Georgia, USA, 361-370. New York: ACM. (Best Paper Nominee)

News and Updates

June 2018: Majdah and I have published a “beautiful” ECSCW paper examining motivations and practices for posting graphic photos online. With Apu, Christena, and myself, Yasmeen, Tousif, Felicia, and Emily have an upcoming SOUPS paper on managing privacy with workarounds (physical, digital, and mental) in a world of pervasive photography and social media.

December 2017: Two papers with EunJeong accepted to HRI and CHI. One on our “futuristic autobiographies” method and another based on new fieldwork with minimalists about designing for empty space.

March 2017: Paper lead by the amazing Supun Nakandala on gendered conversation in Twitch accepted to ICWSM’17!

February 2017: Two papers accepted at CHI, one on hunters with EunJeong and another on website design with Wen Chen and David Crandall. I’m also looking forward to participating in the Virginia Tech What Comes After CHI: Technology on the Trail workshop run by D. Scott McCrickard and Grace Fields.

December 2016: I’m very grateful to have received a gift from HP Labs via the Immersive Experiences Lab. The group there with Mirjana Spasojevic, Alex Thayer, and company are doing some very really exciting, nuanced stuff.

September 2016: EunJeong is on a roll! A nuanced paper on how roboticists conceive and predict the trajectory of their users will be presented at CSCW’17.

April 2016: A paper with Erik addressing authenticity and technology via the dour Kierkegaard to be presented at DIS 2016! I’m also happy to have worked with my wonderful PhD student, EunJeong Cheon, on an Alt.HRI paper arguing why we need to think about and question the ingrained values of roboticists.